{"id":17587,"date":"2020-09-14T18:00:00","date_gmt":"2020-09-14T17:00:00","guid":{"rendered":"https:\/\/yesimadesigner.com\/?p=17587"},"modified":"2021-04-12T14:30:41","modified_gmt":"2021-04-12T13:30:41","slug":"how-to-create-a-brand-style-guide","status":"publish","type":"post","link":"https:\/\/yesimadesigner.com\/how-to-create-a-brand-style-guide\/","title":{"rendered":"How to Create a Brand Style Guide?"},"content":{"rendered":"
Are you struggling to create a brand guide for a client, or do you need help to produce a brand guide for your own company? This post is the perfect place to start if you are planning to create a brand guide for one of your clients or yourself.<\/h5>\n

What is a brand style guide?<\/span><\/h3>\n

Brand Style Guide is a rulebook that explains how a business presents itself to the world through its logo, font and colour selections, photography and much more.<\/p>\n

A brand style guide also is known as a brand book or brand bible but don’t let the names intimidate you\u2014those are just different names for the same document.<\/p>\n

What’s the purpose of a brand guide<\/span> <\/span><\/strong><\/h3>\n

Companies often need to have a brand guide that they can send out to any business partners who work with them. The brand guide will act as a reference tool that helps maintain consistency for the brand look, feels and tone.<\/p>\n

Here are some things you should consider when designing brand guides<\/p>\n

Should it be a digital or hard copy?<\/span><\/h3>\n

Companies should have hard copies of the brand guide, but for companies that mainly work digitally, it would seem logical to have a digital brand guide.<\/p>\n

Digital Guides will allow you to have an interactive PDF where the contents page contains hyperlinks, buttons and overall help the viewer navigate to different sections quickly.<\/p>\n

LEARN ADOBE APPLICATIONS<\/strong><\/p>\n

from Adobe Certified Instructors and industry professionals<\/p>\n

Get started now!<\/strong><\/span><\/span> <\/a> <\/p>\n

What length of the document is required?<\/span><\/h3>\n

The size of the company doesn’t necessarily reflect the length of the document. You could have a small company that wants to specify lots of details or a large company that is happy with just focusing on a few crucial aspects.<\/p>\n

Document size can vary from 1 page to 80 pages. As a designer, you must understand what level of detail the company requires.<\/p>\n

See below of  a great example of Get Raw Brand Style Guide<\/a> in a form of a one page digtal poster.<\/p>\n

\"\"<\/span><\/p>\n

What are the company values?<\/span><\/h3>\n

Style guides should usually start with a few chapters on the mission and values of the company. It would help if you got a good understanding of the company before you work on this document.<\/p>\n

Things to include are:<\/span><\/strong><\/p>\n