Champion Pre-School
This project holds a special place in my heart – one of my proudest gigs so far. I dove deep into competitive research and analysis because they were itching for a website makeover. So, here’s the scoop on how I gave their website a fresh new look.
About The Company
Champions Child Care and Preschool was established by Yuvan Enterprises. They all about taking great care of kids and giving them a solid foundation for growth. Their love for little ones and a burning desire to make their lives awesome drove us to this super fulfilling journey. Their goal? Boosting kids’ development and unlocking their full potential.
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Project Timeline
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The Challenge
The current site’s been chillin’ for 7 years, but it’s not really vibing with today’s parents. They’re all about smooth experiences and being in the know, you know? Gotta bring that site up to speed with modern times, make it super user-friendly, and give it a transparent twist. The plan? Keep reading…
My Solution
Here’s my approach towards this quick-revamp:
- I fixed up its weak spots
- Had a quick chat with 10+ parents for fresh ideas, and
- Amped up the look with smooth navigation, cool transparency tweaks, and top-notch performance.
Tools I used
Figma
Miro
Photoshop
Elementor
WordPress
My Roles
Visual Designer
User Researcher
User Flow
Empathy Mapping
Usability Test
Wireframing
Prototyping
Responsive Design
Previous Website Version
So, when the institution buzzed me about giving their website a facelift, I swung by their site. My initial reaction? “Whoa, it’s like a blast from the past, and those bugs need some serious squashing!” But you know what? That’s exactly why I’m pumped to tackle this gig. It’s a real brain-teaser. I mean, we gotta sprinkle some kid-friendly magic on it while keeping it all sleek and classy for the new parents. It’s a challenge, but hey, challenges are what make projects like these exciting, right? Let’s do this!
User Centered Design Process
Throughout every stage of the design process, I emphasized user-centricity, a principle known as User-Centered Design (UCD). Within this framework, I applied various research and design methodologies to actively engage users, ultimately yielding a website that is both highly usable and accessible to them.
Discovered
- Design Strategy
- Market Strategy
- Competitor Analysis
Describe
- User Research
- User Persona
- Data Gathering
Ideate
- Brain Storming
- User Flow
- Content Architecture
Design
- Wireframing
- Prototyping
- Visual Design
Project Timeline
The primary aim of design is to deliver an improved product that aligns with user requirements and preferences, enhancing its market appeal.
User Persona
Getting insights from these newbie parents was a game-changer. It’s like they handed me a treasure map to understand what they really wanted and expected. Those nuggets of wisdom they shared? Well, they’re the secret sauce behind the fail-proof website I’ve cooked up for this institution. It’s all about taking their needs and expectations and turning them into a user-friendly online space. So, big thanks to those new parents for helping me make this happen. You’re the reason why this website is gonna rock!
Empathy Mapping
User Research
Parents are basically looking for one-stop solution on the preschool website. You know, stuff like the course details, who the teachers are and how awesome they are, what kind of nannies they've got, all the cool activities, and the lowdown on the toys they've got in store. It's all about keeping things crystal clear so parents can make the right call.
Style Guide
Site Map
Wireframes
Designing this website has been quite the challenge. It’s got to meet the needs of both our users and our client, all while maintaining a playful, child-friendly vibe. After numerous rounds of revisions, I’m finally content with this wireframe. I understand that there might be some slight adjustments as we dive into the website design process, but I’ve got a clear plan in my mind, and I’ve documented it in my scrapbook. So, let’s dive in and take a look at these wireframes I’ve crafted for the website.
Voila, I fine-tuned it all with feedback from parents, teamed up with developers for a slick launch and ongoing awesomeness post-launch.
Final Website Outcome
Man, I’ve picked up a ton of stuff while giving this website a makeover. The old version was a total bug-fest with zero interactivity. No wonder parents had a hard time trusting the organization with that mess. Previous designers didn’t exactly ace the research part back then. But now, armed with all the tech know-how, I’ve whipped up a preschool website that’s seriously on par with international standards.
- Easy Navigation: Made it more user-friendly for parents
- SEO & Device Friendly Website
- Clear CTA buttons throughout the website.
- College management were able to generate 12 admissions in 45 days
