Generated whooping $57,287 in the span of 30 days
The Challenge
Relthera is a health and wellness brand which has Lumbarcare Pro as its signature product worth $160. Since its price value is a little higher, they found it difficult to churn money from their customers who abandoned their carts, or getting new customers. So, they approached us with a challenge to:
- Increase the number of new customers
- Set up flows and campaigns with relevancy
Brand Name
NICHE
Position
Country
Our Solution
We analysed their existing email analytics and we could infer that:
- They were using no personalization in their emails
- There was no monthly calendar dedicated to emails.
- They have a higher email frequency leading to over 37% unsubscribe rates in less than 33 days.
So, here’s how we helped them overcome all these with 5 simple steps:
- My Wife and I focused on key metrics that were pulling their sales down.
- We focused on creating more personalized emails to vague generic or salesy ones.
- We created a 30-day email calendar with all the important dates included.
- We focused on adopting the bi-weekly newsletter which helped us nurture the audiences with what the product is up to, how it has helped 100s of people ditch their back-pain, new updates, reviews and so much more.
Winning Email Designs
Here’ a screenshot of an email series we designed for them
The Result
After a thorough A/B testing for 6-7 days, we understood what their audience was looking for. Once we cracked the code, we were able to create copy and designs that were persuasive enough for the customer to take immediate action. Finally, after a span of 30 days, check the results below:
