TN Nursery case study – Vishnu UIUX Designer

We helped them generate $42,830 in less than a month with zero additional ad cost.

The Challenge

TN Nursery is America’s largest native plant nursery selling perennials, ferns, vines, moss, trees, shrubs and more. Their biggest challenges were:

Brand NAME

TN Nursery

NICHE

Gardening

Position

Email Designer

Country

Tennessee, USA

Our Solution

We analyzed their MailChimp account to see their current email strategy and their automation flows. Here are a few inferences from our analysis:

Their basic flows were not completely set up.
The audiences were not segmented enough.
The designs needed a good revamp.
They did not utilize the power of personalization up to the mark.
Their prime focus was only sales, instead of being the combination of sales and nurture.

So, we came up with a set of unique ideas that can help them blow up their sales:

A well-planned Email Calendar that contains the number of campaigns that will be actively sent out throughout the month.
Set up 5 basic flows including Welcome series, Abandoned cart series, post-purchase series, browse abandoned series & customer thank-you series.
Included personalization in every email subject line and copy - it was less numbers and more personal.
Created eye-catchy designs that were simple to scroll through complemented by a flowy copy.
Focused on nurturing the audience instead of sending them sales emails alone.
Cleaned their email list to see who is active to ensure higher open and click rates.

Winning Email Designs

Here’ a screenshot of an email series we designed for them

The Result

We helped them generate $42,830 in less than a month with zero additional ad cost. This number contributed to a total of 10.46% of the total revenue generated. Check out the stats below to get the full picture.

ROI Generated

$ 0

Open Rate

0 %

Conversion Rate

0 %